Red Bull Deconstructed.
Conception and production of the Red Bull Deconstructed content creator workshop and masterclass series.
A program of unique brand experiences and tutorial sessions that take the next generation of content creators inside a variety of Red Bull Media House productions - short form, long form and feature films. Creative sessions will span the art of storytelling, the power of audio, innovation with 360 and VR, and post production techniques.
Red Bull content made available rights-free for all participants to use in their own productions, with assignments set on each topic.
Launched in partnership with YouTube Spaces, the first workshop featured “Road Trip USA” - an epic 2-part YouTube video that amassed 10m views and featured the Red Bull Racing F1 car and drivers Daniel Riccardo and Max Verstappen. The presentation included a display of production stills, artwork, props and equipment, and the Porsche Cayenne camera pursuit car used during production.
Hosted by Hannah Rad. Los Angeles, December 2018.